What is an anchor link: examples in SEO

Anchor in SEO is an important concept in the world of search engine optimization, playing an important role in building links and the internal structure of the site. Anchor is a text or image link that can be clicked when moving from one web page to another. It not only provides a convenient way to navigate for users, but also has a significant impact on the position of the site in the search results.

Varieties of anchors

Anchors in the context of SEO refer to text or links that are used to link to other web pages. Anchor text types have an impact on the search engine optimization (SEO) of your website. Here are some types of anchors:

1. Text Anchor: This is simply the text used to create the link. For example: “Learn more about SEO”.
2. URL Anchor or non anchor: Uses the URL as the anchor. For example: “Go to the link: https://www.example.com”.
3. An image as an anchor: An anchor is an image that can be clicked on. To improve SEO, this image may have an “alt” attribute describing the content or context of the link.
4. Informative Anchor: Uses words or phrases that accurately describe the content of the page you are linking to. This contributes to the understanding of users and search engines, where they will go.
5. Branded Anchor: Uses your company or brand name as the anchor. This can help in strengthening your brand keywords.
6. General Anchor: Use of general phrases such as “click here”, “follow the link”, etc. This may not be as useful for SEO as it doesn’t convey specific context.
7. Commercial anchor: Words or phrases containing keywords related to the content of the page you are linking to. It is important to keep a natural balance between quality anchors and other types of anchors.

Proper use of different types of anchors will help improve your website’s SEO, as links are still very important for search engine rankings.

What is non anchor link?

A non-anchor link is a type of hyperlink that appears in its pure URL without any accompanying anchor text. In such links, the full URL, including the “http://” or “https://://” prefix, is presented as a clickable element instead of having accompanying descriptive text.

An example of a non-anchor link: https://webgolovolomki.com/en/contacts/

The Role of Anchors in SEO

Anchors carry important semantic information for search robots. A well-chosen anchor can improve the ranking of a page in search engines.

Relevance

Anchor keywords tell search engines what content to expect on a page. This helps to improve the relevance of the page to specific user queries.

Authority

External links to meaningful text anchors help increase the authority of a page in a particular topic. For example, if many other sites link to your page with the anchor “SEO expert”, this can help increase your status in this area.

Proper use of anchors

Uniqueness. Avoid repeating the same anchors for different links. Anchor variety will help you increase the visibility of your content.

Context. The anchor should logically fit into the context of the text surrounding it. Ensure that anchor choice is natural for the reader. Try to avoid such phrases as “seo audit price”, or “seo promotion cues”.

Content quality. It is important that the links lead to high-quality and useful content. The quality of the page that the anchor points to has an impact on the perception of your site as an authoritative source. For example, linking to Wikipedia will give you more authority than linking to a hot new resource.

Advantages and disadvantages of different types of anchors

Conclusion

Anchors play an important role in SEO by helping to create links between pages and pointing to key content points. They have an impact on relevance, authority, and user experience. However, care must be taken when choosing an anchor. Try to make the site and the text on it for people, not search engines.